Design gets talked about a lot in social media, especially when it comes to social media projects. I think there’s a lot of great articles and models that support organizational change in social media, but when it comes down to an easy question like:
How do I design a social media project? – the answers are usually hard to find.
Let’s say my company wants to start a Facebook Fan Page. What process would I go through to set clear objectives, make sure I was targeting the right audience, understand what should be on the page and determine what the roles would be of the page administrator? If I wanted to start a few other projects like this, how would I go about it?
I believe the question above can be answered with our Social Media Design Process (SMDP) – please check out the presentation and share your thoughts.
Tagged: (SMDP), conversation, Facebook, Forrester, Michael J Lis, personas, questions in social media, Social Business, Social Business Design, Social Media, Social Media Design Process, Social Media Strategy, social media tactics
